【Oyatsu Town】The Snack Theme Park Where You Can Play, Create, and Learn

Located right in front of the Oyatsu Company’s Hisai Factory in Tsu City, Mie Prefecture, 'Oyatsu Town' is a popular theme park where families can enjoy "happy snack time." Here, both kids and adults can get lost in the fun—making original Baby Star Ramen, watching production demonstrations, and exploring one of Japan’s largest indoor athletic facilities.
Name
Oyatsu Town
Address
1945-11 Morimachi, Tsu City, Mie Prefecture, , 514-1254
Business Hours
10:00 AM - 5:00 PM (varies by season)
Closed
Please check the website for details
Phone number
Fee
Peak: Adults (13 and up) ¥2,500, Children (3-12) ¥2,300, Seniors ¥2,000 Regular: Adults (13 and up) ¥2,200, Children (3-12) ¥2,000, Seniors ¥1,700 Value: Adults (13 and up) ¥1,600, Children (3-12) ¥1,400, Seniors ¥1,100 Group and season pass discounts are also available
CONTENT

Exciting Attractions to Get You Moving!

‘Oyatsu Town’ is an all-weather facility where families can enjoy fun attractions together, even on rainy days! Among the most recommended attractions are the “Super Large Athletic Course” and the “Hoshio-kun Giant Slide.”

First up, the “Super Large Athletic Course” is the most popular attraction in Oyatsu Town! It’s one of Japan’s largest indoor athletic courses, spanning 195 meters. The first floor is designed for adventurous young children, while the second and third floors provide fun for both kids and adults, making it a perfect place for families to get active together.

Next, the “Hoshio-kun Giant Slide” is a massive, 9-meter-tall slide shaped like Hoshio-kun, the Baby Star character. Enjoy the thrill of sliding down through Hoshio-kun!

Other exciting attractions include Japan’s largest net jungle gym, “Super Giant Jungle Gym,” the digital attraction “Exciting Digital Land,” and a ball pool where small children can play safely. There’s something for all ages to enjoy.

Create Your Own Unique Baby Star Ramen!

One of the best parts of Oyatsu Town is the chance to create your own unique Baby Star Ramen! Here, you can customize the flavor and packaging, making a one-of-a-kind Baby Star Ramen to take home.

In the “My Special Baby Star” experience, you can choose your favorite flavor and decorate the packaging, creating a truly unique Baby Star Ramen. Try out baking in the oven, crushing freshly made Baby Star Ramen, and more, to enjoy an authentic snack-making experience.

There’s also “Shake It Baby Star,” where you simply add your chosen flavor to Baby Star Ramen in a maraca-shaped container and shake it to make your own original Baby Star in no time! You can even decorate the maraca container, making it a one-of-a-kind snack experience.

Other fun options include “Make Chocolate Crunch,” where you mix Baby Star Ramen with chocolate to make crunchy treats that kids are sure to love!

Learn the History of Baby Star Ramen While Having Fun!

At Oyatsu Town, you can not only enjoy physical activities and make original Baby Star Ramen, but you can also learn about the history and production of Baby Star Ramen!

On “Baby Star Street,” the production process and history of Baby Star Ramen are introduced through videos and illustrations. The floor is laid out like a sugoroku game with history written along the path, allowing you to learn about the creation story while having fun. In the “Baby Star Factory,” Baby Star Ramen is made right before your eyes, offering a firsthand look at the production process. Freshly fried Baby Star Ramen is also available for purchase, allowing you to enjoy its freshly made flavor.

Try Limited Edition Original Menu Items and Souvenirs!

After getting active and having fun, why not try the exclusive menu items that can only be enjoyed at Oyatsu Town?

At “Baby Star Dining,” you can enjoy original dishes featuring Baby Star Ramen with a special emphasis on flavor. The recommended dish is Baby Star Curry Udon! The dashi-flavored curry udon pairs perfectly with Baby Star Ramen. Other menu items include curry, ankake noodles, and special kids’ meals with fun extras!

For a sweet break, visit the “Sweets Bar,” where you’ll find treats like Baby Star Ramen soft serve and donuts, which are as fun to look at as they are to eat. Try the latte with Hoshio-kun’s face on it for a delightful touch.

Before you leave, be sure to stop by “Oyatsu Marche”! Here, you can find regular Baby Star Ramen as well as limited-edition flavors exclusive to Oyatsu Town, Baby Star Chocolate Crunch, Baby Star Furikake seasoning, and other unique items—perfect for souvenirs or a tasty memento of your visit.

MIE

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